Dress for Comfort

While new, sparkly outfits are always an option, the best route for an authentic and relaxed photo shoot is to choose something tried and true.

Prioritize pieces you already own that you know:

  • Move with you: They allow you to pose and relax naturally.
  • Fit perfectly: They hug you in the right places, making you feel confident.
  • Reflect your everyday style: Authenticity starts with showing up as yourself.

Select an outfit that makes you feel great in your own skin—the focus should be on the feeling, not the fabric.

Color and Pattern Pointers

Ditch the Matchy-Matchy Look

Forget the old school rule of perfectly matching outfits (like everyone in white shirts and jeans!). We're aiming for coordination, not replication.

Instead of matching, focus on:

  • Complementary Colors: Choose colors and tones that look great together, like different shades of blue, or earthy greens paired with creams.
  • Varying Textures: Mix it up! Try combining denim with knitwear, linen with cotton, or adding a leather jacket for visual interest.
  • A Unified Vibe: The outfits should feel like they belong together and reflect a similar style (casual, formal, boho, etc.)—but no need to be identical twins!

The Goal: We want the outfits to tell a cohesive story without looking like a uniform.




Colors

Mid-tones and muted hues. Think dusty rose, cobalt, forest green, rust/ginger, warm gray, oat, and cream. These colors are flattering and photograph beautifully without drawing the eye away from your face.


What to Avoid

Extremely bright or neon colors (they can cast unflattering reflections onto your skin) and pure white/pure black (they can sometimes lose detail in the camera). Avoid colors that make you blend in with the background. For example if you will be in a green wooded area avoid wearing green. Avoid matching clothes perfectly, it's no longer in style to wear all jeans and white shirts.


Patterns

If you must wear a pattern, choose large, simple, and well-defined designs (like a wide stripe or large floral).


What to Avoid

Small, busy, or intricate patterns (like small houndstooth, tight stripes, or tiny checks). These can create a distracting visual effect called moire on camera.